E17 Designers go DownTown

Art & Culture
June 3, 2011 9:16 pm

DownTown logo

The E17 Designers are presenting a flash fashion event in June. ‘DownTown’ will be hosted in the Old Glass Factory on Hoe St and will feature fashion, DJs, makeovers, portraits and drinks in both an evening session and a family-friendly daytime slot.

‘DownTown’ is running on Friday 24 June and Saturday 25 June. Without wishing to be a slightly lazy blogger, their press release has got far more details than I can summarise, so here’s what they’ve got to say:

On Friday 24 June and Saturday 25 June, designers from across east London will be selling their own bespoke, ready-to-wear clothing for women, men and children, including tee-shirts and headgear, at DownTown. Exhibitors confirmed to date include: Keiko Cato, Shu Shu, Hilda Rocket, Room 39, Girl with Beads, Name Studio, The Bees Knees, Queenie and Ted, SABEL and The Illustrated Ape.

DownTown, a new event presented by E17 Designers, takes its moniker from both Down Town LA, the name of the city’s historic garment district, and Downtown, New York, the name given to the SoHo area when artists such as Laurie Anderson and Gordon Matta-Clark began to take over its empty warehouses.

DownTown ’s exhibitors will be selling their fresh designs from rails at the Old Glass Factory, 15 Hoe Street, London E17 4SD. Previously a venue for photography exhibitions during the E17 Art Trail, the Old Glass Factory is a red brick, Victorian factory, which houses an edgy, white space with just the right warehouse vibe.

On Friday night DJ Ol’ Monkey Hips will get the party started, with cool sounds associated with NYC Bohemia, while Juiceology will be selling cocktails based on their fantastic natural juice blends… Plus the first 50 people through the door will be offered a free “extraordinaire” classic French macaroon from French Made, who will be selling their gift-boxed confectionery.

Also on Friday, 7-10pm: vintage makeovers with The Pop Up Studio… Photographer Nicola Tree, known for clever and contemporary portraiture, together with vintage hair specialist and makeup artist Claire Cross, will be available for on-the-spot, bespoke makeovers or straight portraits. (Shoppers can add extra style to their online profile by bagging accessories from the DownTown rail selection.) Claire will then transform them into the vintage look of their choice, from the roaring ’20s to the swinging ’60s. Prices from £30; book the slot and they email the shot. Bookings can be made here.

On Saturday, Juiceology and French Made return, along with extra designers, some specialising in childrenswear for a more family-orientated experience.

E17 Designers representative Carolyn Abbott said:
We want to offer something different to both designers and buyers in the area – something fun, fashionable and friendly that’ll be both a great late-night shopping party and a good place to revisit and chill out at the following day.
Here’s some links for more info: E17 Designers are found here; The Pop-Up Studio will feature Nicola Tree (photographer) and Claire Cross (hair and make-up); French Made (ooh la la) are here; and Juiceology are here.
It’s Friday 24 June in the evening, and Saturday 25 June during the day. The Old Glass Factory is at 5 Hoe Street, E17 4SD. This sounds pretty cool – enjoy!
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